I always thought that movies were being released on DVD too quickly. Now it looks like DVD and theatrical releases could coincide:

Someday the phrase “Coming soon to a theater near you” could be replaced with “Coming soon to a Wal-Mart near you.” The tradition of major films debuting first in theaters, then across staggered release “windows,” including pay-per-view, home video, cable and, finally, broadcast TV, is being openly questioned.

Robert Iger, CEO-elect of The Walt Disney Co., recently suggested the day could come when a DVD is released while the movie is still in theaters. The millions of dollars that studios spend marketing first-run movies would serve double duty promoting the more profitable DVDs, making for a faster and more efficient return on investment.

“Consumers have a lot more authority these days and they know that by using technology they can gain access to content and they want to use the power that they have…” Iger told financial analysts earlier this month. “We can’t stand in the way and we can’t allow tradition to stand in the way of where the consumer can go or wants to go.”

Iger’s remarks are heresy to theater owners who fear people with flat screen, high-definition, surround sound systems in their living rooms will abandon the megaplex.

“Mr. Iger knows better than to tell consumers or Wall Street analysts that they can have it all, everywhere, at the same time,” said John Fithian, president of the National Association of Theater Owners. “He knows there would be no viable movie theater industry in that new world at least not a theater industry devoted to the entertainment products of Hollywood.” source