Emmis Launches the First Integration of iTunes with Radio Web Content
By ph. diddy on Jun 2, 2006 in iTunes
Emmis Communications Corporation today announced it is the first company in the nation to integrate the iTunes Music Store into its radio station Web sites. The integration of the iTunes Music Store will reflect the programming of each radio station, allowing listeners to shop from playlists of station artists as well as top picks from on-air talent and celebrity guests.
Emmis’ national rollout of the integrated storefronts begins today with Chicago alt-rocker WKQX-FM, and Indianapolis contemporary-hits station WNOU-FM. The iTunes integration will roll out to all Emmis radio markets in the next month. The next stations scheduled to adopt the new feature are KROX-FM (101X) and KDHT- FM (Hot 93.3) in Austin, and KPNT-FM (The Point) in St. Louis.
