American Eagle Outfitters has formed a partnership with AMC Theatres to offer free movie tickets to the first one million customers who try on a pair of AE jeans at select American Eagle stores. The popular retail brand is creating awareness for its new line of Back To School jeans by combining two of its customers’ favorite pastimes, shopping at American Eagle and going to the movies.

For two weeks starting July 11, 2006, American Eagle expects to distribute a million movie tickets in stores as customers try on AE’s new collection of Back To School jeans. Everyone is also invited to visit ae.com to enter a national online sweepstakes for a chance to win a lifetime supply of AE jeans and AMC movie tickets.

Full contest rules can be found at ae.com. The American Eagle/AMC Try-On movie tickets are valid at more than 300 AMC theatre locations nationwide.

“We are so proud of this season’s new denim assortment that we’ve teamed up with AMC Theatres to thank our customers with a free movie ticket just for trying on a pair of our new AE jeans,” said Susan McGalla, president and chief merchandising officer for the AE brand.