Fans in search of Jessica Simpson’s new summer smash “A Public Affair” can now purchase the song in a completely personalized version. This is the first time music fans have been offered the innovative opportunity to put their own name into a customized pop song so that the lyrics are literally calling out their name. The idea — dubbed Custom Cuts — was created by Epic Records and will be up and running exclusively at Yahoo! Music starting July 18th and then at JessicaSimpson.com and other music sites a week later.

When fans arrive at Yahoo! Music (http://music.yahoo.com/jessicaforyou) or JessicaSimpson.com, they will be able to purchase the song from a list that includes 500 names to choose from. The song contains three personalized shout outs. Instantaneously, the custom version downloads — and is immediately compatible on all portable devices, including the iPod. If the person’s name is very unique, songs will be delivered in approximately 1-3 weeks.

The star-studded video for “A Public Affair” directed by Brett Ratner debuts on MTV on July 19th. Jessica Simpson’s fifth album A Public Affair hits stores on August 29th.