Verizon Wireless, Sony BMG and John Legend announced today a music industry first with the launch of a nationwide “Verizon Wireless Music Mogul” contest to let fans play a coveted role in how Grammy Award winning artist, John Legend’s new music is released to the world by selecting the next single from his new album Once Again. The contest begins today and runs through October 13, 2006.

The Grand Prize winner will represent Verizon Wireless’ John Legend fans nationwide by taping a voice recorded introduction to the single that will be aired on radio stations as the song makes its debut across the country. The winner will also join the artist at a premier performance in Europe.

To participate, fans with select phones can send the text message “LEGEND” to 2227 to receive a multimedia message with audio samples of John Legend’s new unreleased songs “Show Me,” a spiritual love song reminiscent of Stevie Wonder and Marvin Gaye — and “Heaven Only Knows,” the Kanye West produced song that deals with the ups and downs of relationships. Fans will then vote via text messaging which song they think should be the next released single. Verizon Wireless message charges apply.

Fans may also vote online for free at http://www.johnlegendconcerts.com.